Friday, June 27, 2008

J.M. Smucker Co., new owners of White Lily respond to my constructively critical e-mail

With a tradition of excellence that spans our more than 110 years of heritage, we take seriously our role as stewards of our high-quality brands. We acquired the White Lily brand in 2006 from C.H. Guenther & Sons, Inc. Guenther retained ownership of the Knoxville milling facility in addition to their other U.S. milling locations.
Throughout its history the ownership of the White Lily brand has changed hands numerous times. Since we acquired the White Lily brand our primary goal has been to restore and return the brand's historic standard of excellence. As part of these efforts we recently moved production of White Lily to a premier milling operation. This fifth generation family milling operation has served as a secondary miller of White Lily for generations. We took great care to maintain White Lily's unique recipe and production processes, including the use of only the same soft red winter wheat which was primarily sourced from Ohio, Michigan and Indiana throughout the history of the brand. In fact, the current milling operation is located in the heart of soft red winter wheat country which means the wheat will move from field to milling more quickly than when it was produced in Tennessee.
Further, there have been no changes to the product specifications or milling process and our experience and testing demonstrates the product consistently delivers the high quality performance consumers demand of White Lily products.
We are proud to include White Lily in our family of brands and you have our commitment that we will continue to be guided by our respect for White Lily's historic standard of excellence and the deep loyalty of its consumers. You can continue to trust in the uniqueness of White Lily flour and depend on it to help you create cherished meals.
Sincerely,Debbie SparrowConsumer Relations Representative
Ref # 8009069

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